DISCOVER YOUR BRAND’S PERSONALITY PLAYLIST!
Is your brand a crooner, groover or extra good mover?
OPENING ACT | SEO WEBSITE COPY FOR REBELLIOUS BRANDS
Ready for your brand to rock out on its very own stage?
You’re an OPENING ACT if you:
- Are rebranding or in growth mode
- Don’t have time to attract the wrong people and wanna stand out
- Kinda cringe when people say they visited your website
- Want your website to not just exist but feature SEO website copy that captivates and converts
- Wanna lure the right people over to your enquiry form
- Need your website to do some heavy lifting
- Want your peeps to *get* your vibe
- Wanna reach more people
You’ve found your killer sound and are a master at beating your own drum…
Lead magnet: check. Dream clients on your radar? You know it. But your brand experience and website visits-to-conversion rates could do with some goddamn juice.
‘Coz right now it feels like dream peeps are clicking through to your online home thirsty for margs. Yet all they’re getting is bottled lime juice in a chipped mug.
You’re worried that if your website doesn’t start twinkling its fingers, getting people nodding along and clicking ENQUIRE… winning dream peeps over will take more heavy lifting than Arnie in his heyday. And you’re too damn busy for that.
You know that making noise is no longer enough. Because if you’re not speaking your audience’s language, they’ll never tune in. And it’s freakin’ you out to think that:
- You’ll continue to struggle with talking about yourself, feeling like writing’s not your thing (and avoiding it like the plague)
- You’ll pick up even more client work and your brand foundations won’t be set up for longevity, so your brand won’t sound as good as it looks
- As you grow, your copy won’t be optimised for ROI and you’ll continue not knowing what to say to get people to want to work with you
- Onboarding staff will feel a bajillion times harder than it has to because you have no idea how the devil to explain your culture, purpose and reason for existing
- When it comes time to outsource your copy, readers will pick up that it’s not you writing, or you’ll float further into the abyss of missing the mark on memorability
You get all dreamy about:
- Being seen as your industry’s unshakeable go-to
- Solidifying your position in the market
- Having more clarity on your brand, dream peeps and feelin’ proud as (spiked) punch about sending ‘em to your online home
- Rockin’ a website that educates, entertains and engages dream peeps, so once they get in touch they’re already raving fans.
Hey you little rock star, I’m Dan.
That scallywag on the left. And the gal who’s written this SEO website copy right here. G’day, mate. When I first launched Readcity in 2017, I’ll be honest. I spoke with forgettable words, on a website that was legit a PDF uploaded from Canva (yikes).
Not only was this possibly the worst SEO practice of all time (I’ve learned), it was some faceless, flavourless brand. “Goddamnit, Dan, why the hell did ya do that?” So glad you asked. I thought to grow my business, be taken seriously and be seen as pRoFeSsIoNaL, I had to be serious all the time. To say we (when really I was an I). To wear a blazer in photos (when really I wore a faux leather jacket). To keep my weird locked up (when really it was my superpower). Somethin’ had to change. So I rebranded. Reworded. And rejigged my website (after telling that PDF to “scram!”).
Since stage-divin’ my brand into embracing my real differences… not only has my business grown, but it just feels comfy and right knee-slidin’ under the spotlight. More people discover me through Google, I have a helluva higher conversion rate. And I’ve stopped cringing when someone says they’ve checked out my website.
With 50+ voice guides under my belt and having written top SEO website copy and articles for a range of brands, from Urban List to Sked Social. Skincare in Macau to skateboard lessons on the Gold Coast. Rockin’ your copy would be a bloody privilege.
Your opening act passes give you an on-tap supply of:
Tools to create content well into the future that are original to your brand, with an SEO website strategised to help you reach more people
Killer stage presence to shake your brand’s stuff and give dream peeps a taste of what you offer, on a stage (read: website) optimised for conversions
Brand clarity, strategic personality and a guide for others to recreate your sound with a set of linguistic pointers
Your Opening Act Lethal C̶o̶c̶k̶t̶a̶i̶l̶ Rocktale
ROCKIN’ COPY CONSULT
We noggin storm together, strategise and review existing copy to achieve your copy rockin’ goals. World’s your oyster with what we cover, legend. But to give you an idea, past Readcity Renegades have used these to personalise their customer experience, dream up on-brand names for products and courses, and even streamline their brand’s purpose, vision and personality. Let’s rock!
WHAT’S INSIDE
Rockin’ Copy Consult
- Pre-questionnaire
- 4-hour consult via Zoom
- Personalised copy support
- Follow-up report ft. recommendations, suggestions and copy access
From $995 + GST
STANDARD VOICE GUIDE
Right now your brand message is either (a) non-existent or (b) confusing you and your dream peeps. So you need all the good stuff pulled outta you then applied to a guide that sets your brand and its comms apart. Free from cliches, done-before lines and forgetfulness. Plus, a narrative to get your team in tune with your biz direction and sound. We’ll uncover key phrases your audience will come to love and create a personality that turns casual listeners into raving fans.
WHAT’S INSIDE
Standard Voice Guide
- 60 Minute Consultation
- Voice Workbook
- Brand & Customer Overview
- Core Personality & Archetype
- Complementary Brands
- Brand Humour Profile
- Word Bank
- Brand Terms
- 200 Word Brand Bio
- Brand Mission
- Brand Positioning
- Overarching Message
- Competitor Analysis
- Values to Voice
- Voice Checklist
- Voice in Action
14-Day Turnaround
$1995 + GST
PRO OPENING ACT
MINI VOICE GUIDE + WEBSITE
Let’s warm up your brand vocals and uncover your signature sound, then apply those bad boys to a rockin’ website. Optimised for conversions, the internet and your dream peeps who read it. So once they get in touch, they already know it’s you or nothin’.
WHAT’S INSIDE
Mini Voice Guide
- 60-min Zoom Consult
- Voice Workbook
- Brand & Customer Overview
- Brand Archetype & Core Personality
- Values & Personality to Voice
- Word Bank
- Overarching Brand Message
- 200-word Brand Bio (what you do, for whom and why)
5 Page Website
- 60-minute Strategy Call
- Website Workbook
- Home Page
- About Page
- Services Page
- 3 x Services or Product Descriptions OR 1 Sales Page
- Contact Page
- Page Not Found
- SEO Optimisation
- Video Run-through
- 2 Rounds of Revisions
30-Day Turnaround
From $4995 + GST
MINI VOICE GUIDE + BLOG POSTS
Uncover your rockin’ voice then apply that bad boy to online articles optimised for SEO. All in the name of increasing your chances of ranking high up on Google with captivating content that turns heads and gets your crowd bouncin’ for more.
WHAT’S INSIDE
Mini Voice Guide
- 60-min Zoom Consult
- Voice Workbook
- Brand & Customer Overview
- Brand Archetype & Core Personality
- Values & Personality to Voice
- Word Bank
- Overarching Brand Message
- 200 Word Brand Bio (what you do, for whom and why)
5 X Blog Posts
- 5 x Blogs up to 750 words
- Topic Provided by Client
- SEO Research
- SEO Title and Meta Description
- Integration of Branded Voice
- Content Research
- Applicable Link Imbedding
- SEO Optimised Content (including image naming and ALT tag recommendations)
- 2 Rounds of Edits
- Submitted in Google Docs Format
30-Day Turnaround
From $2975+ GST
