That scallywag on the left. And the gal who’s written this SEO website copy right here. G’day, mate. When I first launched Readcity in 2017, I’ll be honest. I spoke with forgettable words, on a website that was legit a PDF uploaded from Canva (yikes).
Not only was this possibly the worst SEO practice of all time (I’ve learned), it was some faceless, flavourless brand. “Goddamnit, Dan, why the hell did ya do that?” So glad you asked. I thought to grow my business, be taken seriously and be seen as pRoFeSsIoNaL, I had to be serious all the time. To say we (when really I was an I). To wear a blazer in photos (when really I wore a faux leather jacket). To keep my weird locked up (when really it was my superpower). Somethin’ had to change. So I rebranded. Reworded. And rejigged my website (after telling that PDF to “scram!”).
Since stage-divin’ my brand into embracing my real differences… not only has my business grown, but it just feels comfy and right knee-slidin’ under the spotlight. More people discover me through Google, I have a helluva higher conversion rate. And I’ve stopped cringing when someone says they’ve checked out my website.
With 50+ voice guides under my belt and having written top SEO website copy and articles for a range of brands, from Urban List to Sked Social. Skincare in Macau to skateboard lessons on the Gold Coast. Rockin’ your copy would be a bloody privilege.