DISCOVER YOUR BRAND’S PERSONALITY PLAYLIST!
Is your brand a crooner, groover or extra good mover?
HEADLINER | LAUNCH COPYWRITER FOR REBELLIOUS BRANDS
Wanna sell your stuff, without sellin’ out as someone you’re not?
You’re a HEADLINER if you:
- Are introducing new revenue streams to your established, go-to biz
- Have launched a digital product before and wanna step even further back on client work
- Want an irresistible sales message in tune with your dream peeps
- Are ready to spend more time in your sparklin’ genius zone
- Wanna amplify your ROI with an expert on board
- Crave sales copy that sounds like you
Hitting the publish button on your sales page. Then poppin’ a post or two on socials. And hoping your digital product, course or membership sells…
That’s the equivalent of playing a few ditties on your guitar, in a soundproof greenroom – then keeping an ear open for a packed stadium’s crowd to roar for you.
So, whether you’re launching your first or your 50th digital product… You know one thing’s for sure: your launch list is longer than the line at an ABBA reunion show. And to-dos are stacking up faster than Cher’s exceptional wig collection. It’s draggin’ you down.
Sure, you’re all about your dazzlin’ offer, but mastering captivating, persuasive, how-did-you-get-in-my-head copy feels like a stressful mystery that you don’t wanna solve. And investing hours in perfecting the lot makes a little snore whistle outta your nose. Because you know gettin’ in tune with your dream peeps is paramount to your launch’s success. But where the devil’s the time?
I know it. You know it. The whole online world knows it: you don’t do things by halves. So you wanna make darn tootin’ sure you have proper sales copy in place. Then, stage-dive it out into the world to a stadium of raving fans ready to rock.
Or if this isn’t your first swing around the stadium, you wanna snatch up an extended member of your team to support ya through ongoing launches, so you can get to creating your product. Yet…
For this launch to go off with a bang (minus lost sanity), it calls for a rockin’ combo of originality (to spike curiosity), personality (for a memorable message) and psychology (to optimise words for conversions).
And for it to sound like YOU, and not some dodgy sleazefest car salesman.
Here’s your ticket to reapin’ the benefits without pouring endless hours into doing it yourself (you wanna be pouring margs down your guzzler instead).
Enter: Your Headliner Launch Copywriter
These rockin’ sales copywriting packages with your own personal launch copywriter by your side are designed to ignite your launch and catapult it into the world with:
- Waaaay more disco inferno fun and waaay less overwhelm
- Amplified certainty, knowing you’re in tune with the right people
- Psychology-backed, personality-packed launch copywriting
- A clear, original and compelling message that captivates
- Killer support from your launch copywriter throughout (and a cheeky cheers once the curtain closes too)
- More time to enjoy the process (and its results)
“This was my first ever official launch and I sold my goal of 10 mentorship spaces in launch week using Dan’s copy! I sold another 10 in my second launch, which brought in a total of $100k in sales or 5671% ROI. On the back of the launch, I had a surge in interest for my mentorship program, my digital product and done for you services which was great. I still continue to use this launch copy to promote my offer, in proposals and even conversations! It’s been really beneficial in how to articulate and communicate my offer. My results were the inspo for Dan’s launch packages! I love that for me! Dan, launch copy really is your superpower. Through understanding the audience so well and communicating the offer in on-brand messaging across socials, emails and the sales page. I see people outsource their sales page copy, but they struggle with emails and socials. But this is where you sell, so it’s important to have the message consistent. I highly recommend a launch package with Dan. The process was a breeze and she packaged everything up so well, making it an easy and stress-free launch!“
– Morgan Spencer, Martini Mondays
You get amped up about:
- Saying “sayonara!” to client work
- Making one helluva splash with your launch
- Sales copy that sounds like you (and not like a hard, bleugh sell)
- A seamless process and speedster timeline to take the stress outta your next launch
- Bringing your strong, original brand voice and sales copy together for maximum impact
- Having truckloads more time to focus on your marketing, sales, even existing client work and creating your course or products (so you can launch sooner)
🎶 LET’S BLAZE YA LAUNCH
Where your killer voice meets psychology-backed, personality-packed sales copywriting
G’day, rock star. I’m your launch copywriter – Salesman Dan
I’ve helped a bunch of rebellious brands like yours sell without selling out as someone they’re not. Because selling your stuff doesn’t have to feel like some creepster central fiasco with rusty watches up for grabs (YOINK!). It can actually sound like you (and feel fun).
Sure, you can give writing your own sales copy a crack. If you actually do it. Or, is that what’s held up getting your digi product into the pockets of many? Because it keeps slidin’ to the end of your to-dos (happens to the best of us). Honestly, sounding salesy kinda freaks your face off. Where to start? …Will it even work? …Do I have to give away steak knives?
Or maybe you’ve already tried writing your own sales copy. And that’s exactly why you’re here. Because it didn’t quite work out the way you’d planned. And deep down in that sparkly heart of yours, you already know that spilling your time into getting it *right* feels overwhelming. Because it’s harder than you thought.
After investing thousands in upleveling my biz skills, learning the ins and outs of brand personalities, the strategies behind sales (heck, I even have a degree in psychology!), I’ve seen first-hand how investing in your own brand has the potential to change every-bloody-thing. I’d bloody love to be your trusty launch copywriter.
Focus on all the stuff you love, while I research and write your launch copy across your website, socials and emails.
Sales and Launch Trainin’ (TOOT TOOT)
Take Sarah from Digital Bloom for example
Sarah’s the petal-powered creative behind Digital Bloom, who creates dayuuum fine visual branding for hair, beauty and wellness businesses.
Sarah created a course, Canva for Beginners. This course was designed to help hair, beauty and wellness brands create their own on-brand graphics for social media. The only problem? They didn’t know what the hell Canva was.
Once Sarah and the Digital Bloom crew had their rockin’ voice guide, we embarked on a Launch Starter road trip.
First, the name. Something that encompassed what her rockin’ peeps were getting, in words they understood.
Enter: The Social Graphic Glowup.
Next we worked together to brainstorm Sarah’s webinar topic, Readcity created the sales page, launch email sequence and socials. All aligned with Digital Bloom’s problem aware crew, motivated by price and bonus inclusions. With 130 webinar views and 13 sales in launch week, Digital Bloom now have their launch copy automated on an evergreen funnel to use over and over.
Launch week saw a 128% ROI (now evergreen)
You know your brand’s in perfect hands when you’ve got a beautiful babe like Dan rockin’ your sales copy. The entire process from start to finish was completely flawless. Dan made it her mission to understand my dream peeps, really stand in their shoes and see through their eyes. A standout for me (hard, because everything Dani does is a standout), was Dani’s outside the box infusion of ideas to enhance the launch of my course beyond anything I had heard of before. I truly felt these gold nuggets were the perfect additions to compliment my brand, voice and make the audience have that ‘wow’ factor before purchase. Dan has this infectious enthusiasm to see your launch shine centre stage, no matter what you are launching, she is behind your 110%, your biggest launch copywriter cheerleader, rockin’ next to you every step of the way. Oh and that yucky imposter syndrome that creeps in when you’re launching (yeah, it does…), Dani made me feel calm, cool and collected, inspiring me to know ‘I got this.’
– Sarah Garner, Digital Bloom
Your headliner pass offers VIP access to:
VOICE GUIDE
A rockin’ guide to recreate your sound then apply your personality-packed voice to your launch copy
AMPED-UP RESEARCH
Direct research with your dream peeps to get their dreams, hopes and fears outta the green room and centre stage on your sales copy to make ‘em feel like you’re inside their mind
SALES PAGE COPY, OPT-IN PAGES, EMAIL + SOCIALS
Focus on creating your product, killin’ it with your marketing, pre-launch content to bring your dream peeps up to speed and supporting potential customers while I create the rest
Disco inferno: sales copywriting to ignite your flamin’ launch
BYO (BUILD YOUR OWN)
No two launches are the same, I get that. So depending on your product, existing research, launch goals and the level of support you’d like along the road to rockin’ your launch, you can pick and choose from the below. Just let me know what you’re thinkin’ when you reach out, and I’ll put together a custom quote. Please note: all launch packages begin with a mini or standard voice guide.
WHAT’S INSIDE
LAUNCH STARTER
You: nurture your audience, share pre-launch content, perfect your offer. I: put together every piece of sales copy you need to sell a low price point offer for your live launch, designed to turn everygreen overtime and bring sales into your business over and over. Let’s rock!
WHAT’S INSIDE
Launch Starter
- 2-Hour Zoom Consult
- Mini Voice Guide
- Voice Workbook
- Brand & Customer Overview
- Brand Archetype & Core Personality
- Values & Personality to Voice
- Word Bank
- Overarching Brand Message
- 200 word brand bio
- Voice of Customer Research
- Ideal Customer Interviews
- Doors Open/Waitlist Building Email Opt In Page
- 3 X Offer Messaging Concepts (One to Use)
- 1250-2000 Word Sales Page
- 5 X Sales Emails
- 5 X Social Posts
- Video Runthrough of Each Deliverable
- 2 Rounds of Revision
- Professional Proofread
30-day Turnaround
From $4995 + GST
PRO-BAR BAND
LAUNCH LEGEND
You’ve tested your offer and perfected your digital product, now it’s time to create a ground-shaking entrance with your online course. Let’s roll that bad boy in psychology, rock it with strategy and creatively combine your original rock star status with memorable copy that demands attention. Best suited to mid-high ticket offers.
WHAT’S INSIDE
Launch Legend
Everything inside Launch Starter
- Extra 60-minute Strategy Meeting
- 3 x Overarching Sales Message Concepts to Choose Direction
- Sales Page up to 5000 words
- Additional 10 customer interviews
- 5 Additional Emails
- 5 Additional Social Posts
- Content Audit
- 30-min launch debrief meeting
- Non-purchase Client Followup Survey
30-Day Turnaround
From $9995 + GST
