Collaboratively, we developed an easy to use Voice Guide for each member of the brand to use when creating content for their band and communicating with customers. We’re also currently working on SEO-optimised website copy to help the brand reach a wider audience through their website. This includes targeting potential bookers from around Australia.

Readcity Writing developed key brand messaging, a voice guide and website copy to encapsulate the lot. This resulted in number 1 Google rankings for key terms and a more cohesive brand voice. We’ll kick flip to that.

I (Danielle – hi), met with Cara via Zoom to explore her deeply personal story and how this has influenced her business. As a young widow with two children, Cara felt it was important to share her message as an extension of her brand. We approached this topic with sensitivity and gently wove it into Cara’s key brand voice elements. By exploring the juxtaposition of light, dark, happiness and heartache, we created a brand voice for Cara Harjes art that celebrates all of life’s edges.

Readcity Writing crafted a melodic voice for Zephyr et Luna, drawing from ancient tales, poetry and nature (Amber’s ideal client’s deepest loves of all). Exploring Amber’s magical brand qualities and mystical niche, we honed in her message to clearly community what she does, for who – and why her ideal bride should choose her for their big day.

Readcity Writing created a Voice Guide and tagline (“All for art. Art for all”) for Ziggarty. We also explored the overall brand purpose, mission and point of difference, playing a role in the brand concept (increased accessibility and empowerment through art for the every day man). The team are now clear on the brand direction and position in the market.

In a highly collaborative process, we created a tagline for The Latest that encapsulated their rich love of helping bold brands share stories through imagery. From here we created a Voice Guide for The Latest’s team to use across all copy, as well as an About Page to capture the brand’s mission and personality. From here we developed a pitching guide in the brand’s voice and SEO-optimised existing website copy to increase the likelihood of discoverability for the business name.

Needing to balance professionalism and fresh, playful language, BravoBallot’s copy was multifaceted. The external copy was designed to appeal to corporate executives and HR Managers, while internal copy needed to be fun and excite employees to place their votes. We drew inspiration from brands like Xero and Mailchimp to create succinct, messaging across a Sales Page and Email Sequence revamp.

To craft compelling website copy that encapsulated Eleni’s fresh approach to business psychology, this project involved deep-diving into Eleni’s approachable personality, the results she’s had for current clients and the core benefits she can provide new business owners. We used conversational copy to accentuate her friendly nature and style. As a new business owner herself, we built a strong foundation for Eleni’s brand, positioning her as a professional in her field, while also capturing her vibrant personality.

Together we created a Voice Guide and tagline to position Nardia clearly as the No BS Fitness Business Mentor for Badass Women. From here we were able to craft an About and Homepage that communicated Nardia’s difference. Best of all, Nardia began to feel like she could embrace who she was instead of having to pretend to be someone else.