Cocktails in the sun, weekend getaways and a lucrative filming business.  It appears that Rosie Van has it all.  And when we look a little closer, it is quickly apparent that she does!  Bubbly, bright and bursting with vibrancy, did we mention that Rosie is a powerfully determined, self made businesswoman?  Building an online following of […]

Personally, I don’t listen to music when I work.  Unless the repetitive squawk of a crow outside my window counts (how very poetic). But pumping up to get work done is a favourite pastime of mine and can really get those creative juices flowing, ya know? Here’s my get stuff done playlist that grooves me […]

Writing, of course, is a crucial element of communication.  It is our go-to for information, entertainment, relaxation and brushing up on our skills.  For these reasons, and an abundant more, you would think that both speaking and writing through history, would go hand in hand. This is not the case. Surprisingly, the introduction of writing […]

A common issue we find with business tips are that they’re not actually useful.  There, we said it.  With copious articles covering business tips to help assist you with climbing the corporate ladder, investing in large quantities of overseas products and ‘how to make connections on Linkedin,’ you may have just about given up on […]

Initially a creative outlet, Mel Carrero’s passion for styling and capturing fashion began with a friend’s borrowed SLR camera.  Weaving an intriguing story of entrepreneurial exploration, opening doors and relishing in opportunities, Mel’s career has boomed since the early days.  Founding The Chubby Fashionista, Mel has since become a member of the Spell team in […]

At Readcity HQ, we’re bigtime lovers of keeping our purchases local.  That’s why our Gold Coast businesses are where we go when trawling online stores, which, uh, totally counts as research.  Too quickly we’ve fallen in love with The Gypsy and The Officer for their eclectic collections of beautiful garments and accessories – and even […]

Adding to the stereotypical ‘we want it, and we want it now’ attitude of today’s buyers, Afterpay is fuelling the fire of consumption.  But can Afterpay benefit your online store and are there any risks involved?  Here we outline all you need to know about Afterpay as a small business owner. What is Afterpay? Initially […]

Outsourcing can really work to your advantage when it comes to freeing up your valuable resources (i.e. mental space, basic routines and getting stuff done).  Running a business takes a lot of guts, oomph, time, energy, sweat and tears – but you already know this!  So why not hand the reigns of your most tedious […]

You’ve updated your Linkedin, Insta, Website, Logo and label layout.  Everything is schmicko and you love it.  But have you considered another important area of your business’s branding?  YOU! In this article we explore branding tips for your business’s longevity, appeal and down right sassiness. You’re not my real Dad, you can’t tell me what […]

Getting savvy about building rapport with your customer base can make a world of difference to your business’s presence, community perception and overall reputation. But how do you do it?