Ah, the digital age. The Age of Aquarius. The roaring twenties of the new millennium. We’re living in a time when technology is so fast-paced that not even Marty McFly and Doc Brown could keep up. So, you may be wondering why blogging is important in 2022?  Or should you replace that sucker with a podcast?  Good […]

As a copywriter myself, I’m often asked ‘what does a copywriter do?’ Seriously. Just last weekend, my partner and I road tripped to a nearby town (Murwillumbah) to see some friends and watch them play a gig (excellent).   And as we lounged on the back deck of our one-nighter hotel overlooking gum blossoms and […]

Building a brand personality from scratch can feel near impossible. Just like a triple Big Mac with all the trimmings and extra cheesy goodness melting from the sides – ‘where do you start?’  Today I’m bringing you 3 brand personality examples to inspire your own. Why Does Brand Personality Matter? Sure, we can all go […]

    Clare Wood launched her Business Coaching business after she was made redundant while on maternity leave. Sheesh! As a natural nurturer, yet wildly driven, Clare “fell madly in love with helping Entrepreneurs take their business to the next level.” Having met Clare at a recent networking event, I can see exactly why her […]

  Have you ever whispered to yourself in a dark corner – ‘what is microcopy?’ Perhaps you’re up with the lingo, but want to take your brand’s microcopy to the next level. Either way you’re in luck. Here we’ll run you through exactly what microcopy is, how to use it and our top picks for […]

Tara Ladd is the kind of lady who, despite her incredibly awe-inspiring skill, still remains perfectly down to earth. She’s also the owner of Your One & Only, a brand studio without the robot customer service. Tara gets to know her clients on a personal level and says it like it is. Kind of like […]

With a motto like ‘carry your values’, it’s safe to say Ethical Gallery is one killer brand. But, err… sans killing. Drieli’s vegan handbag emporium is dreamy, luxe and an absolute scroll vortex. But we’re not complaining. Based in Brisbane, Ethical Gallery ships their completely Peta-Approved collection right around the globe. Drieli launched Ethical Gallery back […]

  Product descriptions are a necessary element to any online store. But often they’re overlooked as the boring blurb under your imagery that no one actually looks at. When in reality, product descriptions are your last chance to win over the heart of your new potential customer. So, making those words sparkle with delight is […]

  Search engine optimisation (SEO) connects potential visitors with websites. It helps regular internet users find answers to their online queries, but it also helps companies by allowing potential customers to locate them. If you have a solid SEO strategy, customers are directed to businesses’ online stores, websites, and blogs. SEO is continuously evolving, and […]

  2018 saw a massive influx of business domination across industries and locations at, heck, mind-blowing levels!  We are completely in awe of these powerful businesswomen conquering the world with their new ventures and continuing to slay at businesses they’ve already established. Seriously, we just can’t get enough of it. Whether we’re working with, admiring […]