DISCOVER YOUR BRAND’S PERSONALITY PLAYLIST!
Is your brand a crooner, groover or extra good mover?
Okay, maybe not the actual rock star lifestyle (though, let’s not rule it out).
I mean, havin’ fans who *get* what you’re about. All for you being authentically you.
Captivated by what you offer, the original way you offer it, and what you stand for. Lining up to buy, so you can truly help ‘em and amplify your impact.
And whether you’re getting clear on what makes you different, rebranding, dreaming up new services or even catapulting an epic digital product into the world… you know that for your brand messaging to stick, the words have gotta rock.
Because really? All that fame comes down to how many people know you vs how many you know. Kinda weird when you put it like that. Wouldn’t you prefer to be known, sought after and have dream clients shuffling to the front because your brand is ‘so you’?
After a psychology degree, time as an ABI specialist and Uber Driver (don’t ask)… I silently tiptoed Readcity Writing out of a cupboard and into the world on February 6, 2017. What started as a way to help small businesses reach big audiences through social media and blog writing transformed into a glitter-rolled burrito of personality-packed, psychology-backed copywriting. But let’s whicka-whicka rewind for a sec. It hasn’t always been that way.
First, I uploaded a PDF onto a website (rookie error), then took a literal photo of a Word document to use as a logo (because: screenshot = mystery).
Then it became bloody clear I had no idea what I was doing from a visual perspective. So I hired a brand and web designer.
Together we conjured up this corporate-looking-cardboard-flavoured brand.
Because at the time, I thought to be taken seriously, Readcity had to look professional.
And to be seen as professional, Readcity had to sound like a textbook.
So to continue the textbook vibe, I had to look picture-perfect.
For every photoshoot, I bought a new wardrobe to take on this very-not-me persona.
I said ‘we’ when really I was an ‘I’. I became a faceless brand, when really the client process was super connected.
And before long, I’d morphed into someone I wasn’t.
It was damn exhausting, pretending all the time.
Why can’t we be the rock stars of our own brands? To confidently belt out our tunes and step into the spotlight – knowing exactly what to say and how to say it – to captivate our crowds and turn ‘em into a sea of raving superfans?
The more trap doors I peered under, the more I discovered. While many brands are rockin’ killer offerings, they struggle to get it outta the green room and onto the stage (read: how to write and communicate ‘why us’ – often relying on a visual identity or looks alone to set them apart).
Despite their skills, talents, passions and vision – their brand wasn’t wrapped in a memorable lasting message, and they felt nowhere near confident in how to uncover it (or where to even start).
Would my dream people like it? Would they get it? Would it make sense? Only one way to find out. I turned up as my rock-music-loving, casual-language-using, faux leather jacket wearing me.
Did it pay off?
Yep! Within a matter of months, my business grew faster than ever. As an unexpected side effect to finally creating a business that felt right, I began capturing the attention of others who wanted the same.
I went from booking clients here and there to consistently being booked out months in advance.