Imagine if you could find killer words for your brand as easily as a bass player finds excuses for a break…
If they flowed intentionally, consistently and sounded like you – every time.
When you’re asked about your brand, usually you do pretty well explaining it. But translating it all to written words? Well, that’s a whole other story.
And you’re starting to wonder if anyone will take your brand seriously… Because your messaging, voice and written content are all jumbled up.
Let’s fill your brand’s lungs then belt out a killer voice that seriously rocks.
What if it was easy to find words that sound and feel like you? Words that communicate your values, get your audience excited and connect with your ideal crowd…?
It’s closer than you think! To develop a brand voice worth shouting about, all you need is a little brand work, a few tools and a Word Witch.
We’re not in Kansas any more, Toto.
Hi, I’m Dan
DANIELLE READ
Readcity Founder
- Copywriter
- Drummer
- ’70s Enthusiast
I love words. Like chicken wings love ranch. Like disco balls love dance. Like old people love having dinner at 4pm and weird tea towels. That kind of love.
Wanna know what gets me jazzed? Breaking word rules, finding your magic and giving your brand the voice of a songbird.
1. MY OOPS MOMENT
No one ever wakes up one day light years from where they’re supposed to be. It’s a succession of small steps tiptoeing in the wrong direction — then suddenly the horizon’s gone and you realise those toe tips all add up. That’s kinda how growing my business felt.
2. NO WATER COOLERS
I’d thrown in my job as an Acquired Brain Injury Specialist after studying Psychology to start my own business — Readcity Writing. Long story short, I’d grown my Copywriting team to 5 and was on the way to building an Agency. Office, team, water cooler — Agency.
3. “I FOUND THE KEYS”
Why? Because I thought that was success. But it’s not what I wanted. It’s what I thought was expected. And because of it? I’d built a brand that didn’t feel true to me. That’s when I realised other creatives may feel the same too.
4. MOONWALKING
So I shifted. I moonwalked instead of tiptoeing. The biggest change? I stopped building a brand that was trying to be something I wasn’t. Now it’s my job to help creatives like you build brand voices that feel and sound like you — the real you.
I’ve dedicated my days to finessing the craft of unlocking your rockin’ brand voice, then teaching you how to use it.
Trusted Partners
Here at Readcity, I work alongside trusted partners, so you can pick up things you need – all from the one place.
Karen Vivarelli
Sorcerer of Systems
Online Business Manager
Every strong brand has a strong set of systems behind it. Karen organises all of yours.
LIKES: Random acts of kindness and picnics.
DISLIKES: Rude people.
WEEKENDS ARE FOR: Spontaneity
DISLIKES: Rude people.
WEEKENDS ARE FOR: Spontaneity
Claire McKeen
Magician of Marketing
Marketing Consultant
From traditional to digital, Claire’s our go-to for all your marketing needs.
LIKES: Black coffee and new stationery.
DISLIKES: Bananas.
WEEKENDS ARE FOR: Watching sunsets.
DISLIKES: Bananas.
WEEKENDS ARE FOR: Watching sunsets.
Yiota Athousis
Wizard of Web
Website Designer
If you need a website, you need a Yiota, for all things tech.
LIKES: That first slice of cheesy pizza.
DISLIKES: The feeling of flannelette sheets.
WEEKENDS ARE FOR: All the comfort food.
DISLIKES: The feeling of flannelette sheets.
WEEKENDS ARE FOR: All the comfort food.
Ready to belt out your new brand voice?
DISCOVER YOUR BRAND’S PERSONALITY PLAYLIST!
Is your brand a crooner, groover or extra good mover?
