DISCOVER YOUR BRAND’S PERSONALITY PLAYLIST!
Is your brand a crooner, groover or extra good mover?
Your brand walks into a bar…
Orders your go-to tipple. “Make it a double!” You wink.
Swagger over to your pozzie by the window.
Sunbeams dancin’ in your locks. You rejoice in your radiance
for a sec. Delectable. Peering over the booth, you catch the
eye of a coupla’ fans – chuckles bouncin’ into their palms.
They tiptoe over. Eyes squeezed closed, arms outstretched.
Asking for your original squiggle on their stuff. Then,
a couple more peeps shimmy over. A few more… Before long,
hundreds are queuing up to get a little closer to your brand
– to support you, choose you, and buy from you. A brand that
effortlessly stands out in a crowd of close to a bajillion others
(to them, only your brand will do).
It’s the *literal* dream, right?
Okay, maybe not the actual rock star lifestyle (though, let’s not rule it out).
I mean, havin’ fans who *get* what you’re about. All for you being authentically you.
Captivated by what you offer, the original way you offer it, and what you stand for. Lining up to buy, so you can truly help ‘em and amplify your impact.
And whether you’re getting clear on what makes you different, rebranding, dreaming up new services or even catapulting an epic digital product into the world… you know that for your brand messaging to stick, the words have gotta rock.
Because really? All that fame comes down to how many people know you vs how many you know. Kinda weird when you put it like that. Wouldn’t you prefer to be known, sought after and have dream clients shuffling to the front because your brand is ‘so you’?
The truth is: becoming your
industry’s standout go-to with a
rockin’ cult following doesn’t just
happen.
To entice dream clients: there’s no devilish elixir, irresistible sip or mysterious powder (I checked).
But there *is* a secret melody to creating lasting impact that:
• Rocks your originality front and centre
• Pours in memorability for longevity
• Captivates through sciencey strategy
• Works to reach more of the *right* people
• Helps you turn up as the real you (spoiler alert: it’s easier than you think)
And that little ditty goes a little something like this…
PERSONALITY
“You have no personality.” If someone says it about you, it’s an insult. If they say it about your brand? Red alert. Not only do the human elements of your brand create a closer connection with dream peeps, they help build an unforgettable experience that rocks.
PSYCHOLOGY
Supercharge your brand with psychology-led copy that gets dream peeps noddin’ along, works to drive conversions into the sunset and wins over killer clients by the time they hit your contact button. Coz they already know that you *get* them.
WEIRDNESS
Ever fallen through the trap door of soundin’ like what you’re SuPpOsEd to sound like? Because same. Let’s lift the curtain on what actually makes you a rockin’ original, then use it to fuel ultimate stage presence with your most authentic sound, that feels so damn you.
Who even is Readcity, tho?
Hi, I’m Dan
DANIELLE READ
Readcity Founder
- Copywriter
- Drummer
- ’80s Enthusiast
I love words. Like chicken wings love ranch. Like disco balls love dance. Like old people love having dinner at 4pm and weird tea towels. That kind of love.
The Album
*Pours Readcity Rocktale*
After a psychology degree, time as an ABI specialist and Uber Driver (don’t ask)… I silently tiptoed Readcity Writing out of a cupboard and into the world on February 6, 2017. What started as a way to help small businesses reach big audiences through social media and blog writing transformed into a glitter-rolled burrito of personality-packed, psychology-backed copywriting. But let’s whicka-whicka rewind for a sec. It hasn’t always been that way.
First, I uploaded a PDF onto a website (rookie error), then took a literal photo of a Word document to use as a logo (because: screenshot = mystery).
Then it became bloody clear I had no idea what I was doing from a visual perspective. So I hired a brand and web designer.
Together we conjured up this corporate-looking-cardboard-flavoured brand.
Because at the time, I thought to be taken seriously, Readcity had to look professional.
And to be seen as professional, Readcity had to sound like a textbook.
So to continue the textbook vibe, I had to look picture-perfect.
For every photoshoot, I bought a new wardrobe to take on this very-not-me persona.
I said ‘we’ when really I was an ‘I’. I became a faceless brand, when really the client process was super connected.
And before long, I’d morphed into someone I wasn’t.
It was damn exhausting, pretending all the time.
(I warned you about the PDF website. Check out that colour combo)
(awkward Dan who doesn’t drink tea holding teacup)
Not to mention: I was blending in.
By accident, I had aligned with everything that was already out there.
I’d fallen into doing what I *thought* I was supposed to do to be a success.
When in reality, the faceless brand felt cold.
The corporate wording sounded confusing.
The picture-perfect persona was forgettable.
By appealing to everyone, I was speaking to no one.
But what made my approach to copywriting different? Who could I really help? And what market gap could li’l old me fill?
Ooo what about musicians? I’d spent my fair share of time backstage as a swing dancer and drummer.
Along with it, a helluvalot of entertainers needing to captivate potential fans, make ’em care and show up to gigs.
I began busily recruiting and working with bands, radio stations and festivals.
Just as quickly, I realised bands don’t know what the hell a copywriter is. Why they need one. Or what this could create for them. While I love the muso and performer scene, all my time would be spent educating instead of creating. Back to the Sharpie board.
Like a lightning bolt to the temple, it hit me.
Why can’t we be the rock stars of our own brands? To confidently belt out our tunes and step into the spotlight – knowing exactly what to say and how to say it – to captivate our crowds and turn ‘em into a sea of raving superfans?
The more trap doors I peered under, the more I discovered. While many brands are rockin’ killer offerings, they struggle to get it outta the green room and onto the stage (read: how to write and communicate ‘why us’ – often relying on a visual identity or looks alone to set them apart).
Despite their skills, talents, passions and vision – their brand wasn’t wrapped in a memorable lasting message, and they felt nowhere near confident in how to uncover it (or where to even start).
(somewhat less awkward Dan holding Founder of the Year trophy)
Not gonna lie, it was terrifying. But the unknown felt exciting…
Would my dream people like it? Would they get it? Would it make sense? Only one way to find out. I turned up as my rock-music-loving, casual-language-using, faux leather jacket wearing me.
Did it pay off?
Yep! Within a matter of months, my business grew faster than ever. As an unexpected side effect to finally creating a business that felt right, I began capturing the attention of others who wanted the same.
I went from booking clients here and there to consistently being booked out months in advance.
Today, I empower rebellious business owners like you to step into their ultimate business rock star status, from sound (voice) to stage (website) and stadium (a flamin’ hot launch to raving superfans).
Confidently knee-slide under the spotlight, belt out your original sound, then captivate crowds and convert them into a sea of life-long, raving fans, with words that feel so you.
1. BAR BAND
Rockin’ Voice Guide
“I want more clients + a memorable brand”
Let’s find your original beat and build important foundations with a completely personalised brand voice that’s easy to use and positions your brand as one that’s outta this world. And oh-so-you.
1. OPENING ACT
Lethal website
“I want an epic stage for my brand”
Lure in high quality leads, position your brand as an electrifying authority, and gain more clarity than a gin-filled Ferrari. All with website words that give dream peeps a sip of what you do, for whom and why you. All optimised for Google, conversion and your dream peeps.
3. HEADLINER
Flamin’ Launch + Sales Copy
“I want a killer launch”
Get back to what lights a blaze in your heart while I write every piece of your sales copy for launch week. Personality-packed, strategised and all backed by psychology. #youreadmymind
BACKSTAGE BANDITS
Roxy | Head of Winking
This is Roxy, Head of Winking. Who are we kidding. Roxy is a pseudonym for my mum. I tried to find a photo of my mum from when she was young, in case you like to stalk potential copywriters on Facebook and you think hiring your mum is a weird thing to do. But she just looks identical to me when she was younger, so this plan has really been foiled. Instead I found this photo of someone who looks like they love gifting.
My mum wraps your gifts. There. I said it. I put a fake name here to try and sound professional (also, so you wouldn’t catch on that she’s my mum). After three decades wrapping my Christmas and birthday presents, she’s proven herself a master wrapper. Don’t believe me? The proof’s in the snail mail. I type the little note that comes in your parcel, then mum handwrites it out and ships it off to you.
Also, my mum basically demanded I don’t put her on here, so please don’t tell her. Also, she’s my mum.
Brit | Stagehand + Proofreader
From school spelling bee champ. To linguistics major at uni. To… lawyer (not as boring as it sounds, or so she says). Now? Brit’s Readcity’s resident stagehand. Copy-checking is her jam, and she runs her laser beam eyes over everything before Readcity Renegades receive their final copy decks. Basically, her job is to make sure every bit of wordy goodness is 117% error-free.
A self-proclaimed ‘somewhat creative’ who has worked in small businesses since forever (law firms, tech startups, and even a wedding stationery studio), Brit gets her kicks helping copy rock even harder.
When Brit’s not reading, reviewing and red-pencilling (neatly), you’ll find her rockin’ out at karaoke parties, rollerskating up a storm or reclining on the couch with her kitty cat, Choux. And yes, before you ask: having at least one cat in your life is a prerequisite to joining the Readcity team.
COMING SOON | Content Writer
Coming soon…
Readcity Writing proudly supports Animal Welfare League Queensland
