Copywriting mistakes. Ahh, those sly dawgs. They slip through the cracks. And before you know it, you’re hosting one helluva wordy-faux-pas-party. If you DIY your copy, you’ll know exactly what I mean. Maybe you’d been writing for robots before you saw a beauty brand call you ‘sexy minx.’ And at that moment realised you’d been […]
In case you're curious, I have a background in psychology, creative and technical writing. In a past life, I was an Acquired Brain Injury Specialist and failed my career as an Uber Driver. Now we're here. Well, we've been here since 2017 (I mean not 'here' here, but you know what I mean). Have a peek around handy articles right here. Not 'here' here, up there above here. Okay I'll stop.