Like any thriving business buff, you’re looking for ways to grow – and blogging for business is one helluva tool. Blogs can be weapons of mass creation, an outlet for sheer genius. It’s seen time after time that a blog is one of the most stellar online business strategies out there. Blogging for business […]
As a copywriter myself, I’m often asked ‘what does a copywriter do?’ Seriously. Just last weekend, my partner and I road tripped to a nearby town (Murwillumbah) to see some friends and watch them play a gig (excellent). And as we lounged on the back deck of our one-nighter hotel overlooking gum blossoms and […]
Building a brand personality from scratch can feel near impossible. Just like a triple Big Mac with all the trimmings and extra cheesy goodness melting from the sides – ‘where do you start?’ Today I’m bringing you 3 brand personality examples to inspire your own. Why Does Brand Personality Matter? Sure, we can all go […]
In case you're curious, I have a background in psychology, creative and technical writing. In a past life, I was an Acquired Brain Injury Specialist and failed my career as an Uber Driver. Now we're here. Well, we've been here since 2017 (I mean not 'here' here, but you know what I mean). Have a peek around handy articles right here. Not 'here' here, up there above here. Okay I'll stop.