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Initially a creative outlet, Mel Carrero’s passion for styling and capturing fashion began with a friend’s borrowed SLR camera.  Weaving an intriguing story of entrepreneurial exploration, opening doors and relishing in opportunities, Mel’s career has boomed since the early days.  Founding The Chubby Fashionista, Mel has since become a member of the Spell team in […]

Mel Carrero, The Chubby Fashionista Founder and SPELL Superstar

INSPIRE, Uncategorized

mel carrero

At Readcity HQ, we’re bigtime lovers of keeping our purchases local.  That’s why our Gold Coast businesses are where we go when trawling online stores, which, uh, totally counts as research.  Too quickly we’ve fallen in love with The Gypsy and The Officer for their eclectic collections of beautiful garments and accessories – and even […]

Caroline (Caz) Moriatry of The Gypsy and The Officer discusses her fashion & accessory business as well as a longing for Scotland…

INSPIRE, Uncategorized

caroline-caz

Adding to the stereotypical ‘we want it, and we want it now’ attitude of today’s buyers, Afterpay is fuelling the fire of consumption.  But can Afterpay benefit your online store and are there any risks involved?  Here we outline all you need to know about Afterpay as a small business owner. What is Afterpay? Initially […]

Can Afterpay Benefit Your Online Store?

Uncategorized

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In case you're curious, I have a background in psychology, creative and technical writing. In a past life, I was an Acquired Brain Injury Specialist and failed my career as an Uber Driver. Now we're here. Well, we've been here since 2017 (I mean not 'here' here, but you know what I mean). Have a peek around handy articles right here. Not 'here' here, up there above here. Okay I'll stop. 

But you can call me llama mama ding dong if you like

Hey, I'm Dan

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A cat-loving, U2 despising brand voice strategist and launch copywriter for rebellious business rock stars.

Hey, I'm Dan

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